How to Get An Agent

In previous posts I've talked about the importance of having an agent. Many networks and film studios won't even look at unrepresented ideas. A good agent can get you a meeting to pitch your idea to the film studio or television network most likely to buy it. That's part of the agent's job -- to know who to pitch. If they want to buy your idea, the agent will negotiate the deal for you, and work their hardest to get you top dollar, so they can take 10% of it as their commission.

So how do you get agents interested in your idea?

You must do research. There are literally thousands of agents in businesses ranging for one-person operations to large firms with hundreds of employees. Search the entertainment industry news on line to get some names. The biggest agencies, like CAA (Creative Artists Agency), represent so many famous clients that they're constantly in the entertainment news and trade journals. Look at the agency web site and see if they list agents by name and provide contact information. Not all of them do. For example, CAA does not list agents by name on their site, but William Morris Endeavor does.

Agents specialize. Some only represent film actors, some only represent musicians, some specialize in sports stars. You're looking for one who represents producers or writers of shows or movies. Once you get the contact information send a short, professional e-mail saying you've been developing an idea, have a treatment (or script), and are looking for representation. You may not get any response, especially at a busy agency, but keep trying. Send the e-mail to many agents. Eventually, someone will respond.

If you've been reading this blog for a while, you should have created some material that represents your idea as professionally as possible. If an agent expresses interest, you'll send them the copy of your script or treatment to review. Agents are in business after all. They will only represent you if they think you have an idea they can sell. If they ask to review your material, make the experience as easy as possible for them.

If the agent likes your treatment, he may be willing to represent you and will ask you to sign an agency contract. The agent will represent you exclusively in return for a percentage of the sales of the project. Remember, that before you sign any contract, have it reviewed by an experienced entertainment attorney.

Remember, it can take years of hard work before you become an overnight success. But if your idea is unique and compelling keep trying. There's always a shortage of quality material. The trick is to get noticed. An agent can help you.