I started writing this blog to encourage you and provide you with the tools to make your own content. The way you tell your story is unique; no two people will tell the same story the exact same way.
However, we must always remember the fact that we create our content to reach an audience. We hope our audience will be large and love our material enough to pay money to purchase it. Regardless of size, we should always keep the audience in mind. Remember that your audience wakes up every day with a myriad of entertainment opportunities -- television, video games, CDs, movies, books, sudoku puzzles, etc. Why should they take time to spend with your content?
You must be able to answer that question. If you're pitching a network or film company, that's the question they need answered even if they don't come right out and ask. You also need the answer to that question for your creative process. You don't need a profound answer -- it could be to thrill, to make them laugh, or to make them feel good about themselves. But you need to know. The answer to that question will inform all of your creative choices and help make your project unified. It's a lot easier to sell a project with a clear purpose.
While they're watching your piece your audience is also asking, "So What? Why Should I Care?" Give them a reason.
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