Absolutely. Facebook, Twitter, Linkedin, and other social media sites are great ways to get the word out about your project -- if you have something to talk about! If you have the right idea and execution, your twitter feed could even lead to a sitcom (see my previous post on 'S**T My Dad Says').
That's why I recommend you spend the majority of your time developing your idea and turning it into a property. Just as Anthony Hopkins said in 'Zorro' - "when the pupil is ready the master will appear" -- so when your idea is fully developed you will know what medium to use. A note of caution is in order: Despite the plethora of self-styled "experts" who claim to know exactly how to use social media to market your material, the fact is that these tools are still too new for there to be tried and true practices that work every time. Remember when myspace.com was the Next Big Thing and was going to change the way we experienced media? Do you still have a page? When was the last time you checked the site out?
Ever since our cave man days, good stories have been keeping us entertained around the fire, holding back the terror of the night. Make your story compelling and your idea entertaining -- then social media can help you create awareness for your property. If it's not a good story, just being on Facebook and Twitter won't save it.
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