Tuesday, December 28, 2010

Use Your Life Stories

The Holiday Season is a quiet time in the world of television. Most of the network development and programming people take time off; offices are quiet and people spend time with their families. Maybe you are spending time with your family, too. That's wonderful. Enjoy your time with them. I have a great suggestion that will help you make the most of your time together and help you develop great content for your projects:

Ask your family to tell you their stories.

Ask your parents and grandparents about how things were when they were younger. See if your parents, sisters, brothers, or cousins have stories about you when you were younger. Ask why your relatives decided to follow their career path, or how they came to live in the town you're visiting. Tell them some stories about you.

You'll have a great time sharing memories with each other. And, as a side benefit, you might have the material you need to start your next project. Your family's stories are unique -- and because you know these people intimately you are the best person to know which of these stories might spark a content idea that other people will want to watch. The most authentic, compelling material always is rooted in people's real behavior. So listen and share stories during this holiday season, and see what material you can create from it. Use Your Life Story, and Your Family's Story, to make great content.

Have a Happy New Year!

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