St. Deluxe - how to market yourself

St. Deluxe is a Glasgow-based fuzz-pop rock band. I interviewed them a little over two years ago for AOL and St. Deluxe was appearing a SXSW in Austin. They were a lot of fun to talk to -- they took their music seriously but not themselves. I've kept in touch with them over the years. I joined their mailing list, liked their Facebook page, and dropped Martin Kirwan, their spokesman, an occasional e-mail. Martin and St. Deluxe do a great job of getting their content to the pubic. They are releasing a new album December 3rd and are reaching out to all of their fans and friends. I received an e-mail directly from Martin. The news is also on their Facebook page, Twitter feed, and of course, their web site. Their web site isn't fancy, but it has everything they and their fans need: bios, news releases, testimonials, and of course, videos. The great thing about the internet is that we can reach our audience directly. But so can everyone else. I've heard that every year the world creates as much content as was created from the Babylonians through 1980. Standing out is a challenge. it's important to create compelling content possible. But it's also important to find your audience. If you can do both, you are well on your way to making a living from your content. You can check out St. Deluxe on social media and their website: www.stdeluxe.co.uk