Tuesday, December 27, 2011

How Steven Sondheim can help you

Many theatre critics consider composer and lyricist Stephen Sondheim the greateest living Broadway composer. There's no denying the groundbreaking musicals he wrote changed the way we create musical theatre today. A short list of his shows include West Side Story, Gypsy, Company, Follies, and Sweeney Todd, among others. He recently released the second volume of his lyrics, called "Look, I Made a Hat." Sondheim discusses the lyrics he wrote for all of his songs, gives opinions about other composers he admires, and tells stories about his experiences writing the shows. He distills his advice about writing lyrics to three simple rules:

Form dictates Content
God is in the Details
Less is More

All of these rules serve to increase the clarity of the piece.

I'll address each of these in a subsequent post. There's one other lesson that practically shouts from the pages of these books, which include not just all of his finished lyrics but also different versions and pictures of his original hand-written note: Stephen Sondheim worked hard! He would write as many different versions as he needed until he got it right. The effortless brilliance of his lyrics was the result of Sondheim's continual effort to improve his work.

Perhaps we can't all be Sondheim, but we can all learn from his effort. How much time are you putting into your content projects? Try for continual improvement.

Sunday, December 18, 2011

Why are they still building movie theaters?

Today's headline in my local news was that Deltona, Florida, is celebrating the opening of a new movie theater this weekend. Deltona is a bedroom community approximately halfway between Orlando and Daytona. It was built without a town center, shopping mall, or industrial park. I was happy to hear that its residents are celebrating the opening of a business that could provide entertainment for their own city.

But the larger question for me is why is anyone bulding a movie theater today? After all, can't we access just about any movie we want on line, or via cable, only a few weeks after it opens? Isn't it more convenient to see the film in the comfort of our own home, where we can eat our own reasonably priced food and pause the film when we want? For years experts have been predicting the death of movies. First, television was going to kill them, then cable TV, then home video stores, and then the internet. And yet, they are building new movie theatres in Deltona! And not just in Deltona, but probably in your town, too.

The fact that people are still building movie theatres demonstrates a fundamental truth about human nature: People enjoy some kinds of entertainment in groups more than they do as inviduals. Concerts are more fun (and cost more) than listening to CDs. It's more exciting to be at a live ballgame than to watch it on TV. And people still prefer to watch a good movie with strangers on a big screen than to watch it at home later. Current technology creates many more opportunities to consume content that even just a few years ago. It has not changed human nature.

Our ancestors revered story tellers who could enthrall them while they sat around their lonely campfires in the wilderness. We are still looking for great stories today, however they're told. The rewards for telling a great story remain great for the individuals that do. My blog has identified examples for you of authors who didn't give up on their stories, and achieved great success when their stories finally reached an audience. Don't you give up either. Keep developing your story and your content, no matter what form it's in. We can never have enough good stories. Someone's got to make the movies that they're showing in Deltona.

Sunday, December 4, 2011

Create Compelling Characters that Last

I went to a Barnes and Noble on Colonial Drive last Saturday for a book signing featuring Janet Evanovich, author of the latest Stephanie Plum novel, Explosive Eighteen. I’ve read all 18 books in this mystery series, and wanted to meet the lady herself.

For those who don’t know, Stephanie Plum is a former lingerie saleswoman who became a bounty hunter in Trenton, New Jersey, out of desperation. Her cousin Vinnie ran the bail bonds service, and she didn’t have prospects for other jobs. Stephanie’s fictional adventures have become so popular Ms. Evanovich has written 18 best sellers in the main series, some other novels that feature characters out of the chronological order of the series, and everything from graphic novels to how-to-write books. The movie version of the first novel will be released January 2012, starring Katherine Heigel.

I knew Ms. Evanovich was popular, but I thought if I got to the store at 11:00 AM for a 1:00 book signing I would be safe. I was wrong. So many people had already gotten received a wristband for the signing that I was too late. Wouldn’t you like to sell out your book signing?

Janet Evanovich’s success creating compelling characters and great stories transcends her medium – printed books – and reaches across all content platforms. That’s why when you are creating your content think always about character and story first and method of communication second, or even third and forth. People remember great stories and respond to compelling characters. That’s true whether they’re completely fictional like Stephanie Plum, produced reality characters like Snookie, or real people with compelling narratives. As you’re creating your content, always be thinking “what’s the story? How can I make it more interesting? Why should I care about this character?” Who knows? Someday you may create a character as enduring as Stephanie Plum.