Some years ago I took a workshop about how to produce shows on Broadway. On the very first day we were given the following advice:
"2% of something is better than 100% of nothing."
Keep that in mind for your own idea. It doesn't matter if you own 100% of a bad idea: you'll never realize any money from it. However, you can make a lot of money on 2% of a good idea. Think how much you'd make if you owned 2% of the merchandise rights for Star Wars, or 2% of the gross box office receipts of Avatar.
How is your idea going to generate money for the network or publisher? Is it marketed to a specific demographic? Have they demonstrated in the past they will pay for ideas like this? All of the gatekeepers you pitch your idea to will be much more receptive if you can show they will receive 2% of something instead of 100% of nothing.
No comments:
Post a Comment