William Goldman, the great screenwriter, wrote two books about working in the movie business: "Adventures in the Screen Trade" was the first and "Which Lie Did I Tell" is the other. I recommend reading both of them, especially if you're interested in screenwriting.
On page 39 of "Adventures in the Screen Trade" Goldman introduces his key concept:
Nobody Knows Anything
What he means by that is that no one -- no studio executive, no star, no screenwriter, no director -- knows for sure what movies are going to become popular. At best, studio executives are making educated guesses based on their experience, research and what has worked before. But they don't know.
What does that mean for you? It means that your idea might actually work as well as an idea from an established producer. So if you believe in your idea don't give up. Develop it in detail. Keep trying to get the attention of network or film executives. The best executives know what they don't know. They're always looking for the next big thing. You just might have it.
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