When the Book Lives up to its hype

You may remember that a few months ago I wrote about Chad Harbach and his novel, "The Art of Fielding." Harbach worked on the novel for at several years while he was editing the literary magazine N + 1. Harbach wrote and re-wrote the novel until he made the story so compelling that an agent signed him and they sold the rights for $665,000. HBO bought the film rights and plans to make the story an HBO film. I loved the book -- I think it's smart and funny with believable,compelling characters. Harbach, who went to Harvard, also has a great insight into life at an elite college - not to mention a love for baseball. I'm happy to report that at this point everyone in my family has also read and loved it. It's a rare and wonderful thing when a book lives up to its hype, and if you're looking for a good novel with baseball as a key element as baseball season starts, please pick up "The Art of Fielding." There's a great deal all content creators can learn from this book. 1. Keep working and keep improving -- would you work on a piece of material for ten years if you knew you'd make a million dollars when you were done? What if you didn't know for sure? Harbach had a story he wanted to tell and he kept working until it was as good as he could make it. We should make sure all our content is as good as possible. 2. Once it's ready, market your material. Find the people who can help you. That means get an agent, pitch it to a network, rent a theater -- do what you need to do to get noticed. If you have to you can try to self-publish or put a video on Youtube. Get the word out. The audience isn't going to come to your home to read your book, you have to make it available for them. Finally, while you're creating your masterpiece, learn about the business. Harbach knew a lot about the publishing business because he was a magazine editor and made a lot of friends in the business. If you're working on a novel now, take some time to learn which agents and/or publishers might have interest in it. If you have a program idea, don't just figure out which networks would like out, find out who at those networks you should contact. There are plenty of ways to do this and I'll be writing about them in the next few posts. As an author myself, I also want to remind my readers that my book of poetry, "Two Car Garage," is now available on amazon.com, bn.com, on kindle, and directly from the publisher at chbmediaonline.com

Fixing NBC

My first television job was at NBC when it was the number one broadcast network. Thursday was "must-See TV" starting with the Cosby Show and included iconic shows like Seinfeld, ER, Cheers, and Family Ties. That's why, despite NBC's recent struggles it was still a shock to learn that NBC finished fifth in the Feb. 2013 sweeps behind CBS, ABC, FOX, and Univision, the Spanish-language network. It was a shock despite the fact I've blogged about both Univision and Telemundo's rise in the ratings, and my particular fondness for Sabado Gigante, the best variety show on television. How is it possible that NBC could fall so far, especially after a fall season that showed promising ratings increases? The short answer is: people don't want to watch their shows. Two shows performed well last fall: Sunday night football, thanks to the nation's sports fans, and The Voice. Those two series performed so well they masked the weakness of the rest of the schedule, proving once again that television remains a hit-driven business. In February, after the football season and without The Voice, and with a stumbling Today show and Tonight Show (rumors are Jay Leno will leave soon) NBC had difficulty promoting their programs. They just couldn't find an audience. It's possible to fix NBC. Americans still watch a lot of television. The NBC company, as opposed to the NBC broadcast network, has an excellent record of developing scripted programs for networks like USA and SYFY. Here's my four point plan to find the shows to get NBC back on top. 1. Look for what's not on TV. Don't imitate your competition. Find shows about things that aren't on the other broadcast networks. 2. Tap the producers providing hit shows for your cable networks and let them create shows they'd like to watch. 3. Aim for an older demographic -- the country is getting older, yet the tyranny of the 18-49 demographic sweet spot for advertisers keep a growing number of networks chasing a shrinking age group. Older viewers still make appointments to watch television. Find the next "Golden Girls" or "Hot in Cleveland." 4. Have patience. Stick with quality shows until they find an audience. Seinfeld got mediocre ratings at first, and then became an iconic show. Of course, as with all great content, it's not just the ideas, it's the execution of the ideas that brings ultimate success. The most important thing is to keep trying. The Entertainment Business is cyclical; this year's star can easily become next year's has-been. If NBC can execute the plan well, I believe the network can get back to number one.

Searching for Sugar Man and Universal Themes

I wrote about the story of Rodriguez and Searching for Sugar Man last October It's an amazing underdog story. First time film maker Malik Bendjelloul learned about Rodriguez's story and decided to make a documentary even though he never had directed a film before. If this true story was a fiction film, you would say it never could have happened. To recap -- Folk singer Rodriguez recorded two albums in the early 1970s in Detroit. They didn't sell well in the US, and he made his living as a day laborer. Somehow, the albums made it to South Africa, where they connected with the anti-government protest movements. Roridguez's songs became the soundtrack of the South African anti-apartheid movement. He sold thousands of albums, although he didn't know that until fans from South Africa tracked him down. It's an incredible story and it really happened. Any major film company could have produced a documentary about this or bought Rodriguez's story to make a movie -- only they didn't. It took Bendjelloul, a man who was so passionate about the story that he decided to become a documentarian and spend his life savings in order to bring this story to world. His faith and hard work, and that of Rodriguez, was validated by the Academy with the Oscar for best documentary. Their success shows once again the power of story and importance of universal themes. Who among us doesn't think they deserve more appreciation for their work? Don't we all secretly believe that if the world knew about us we would be famous? Bendjelloul recognized the power of Rodriguez's story, and its universal appeal made the film popular and carried the day with the Academy. A great story, even if told badly, will affect more people than a bad story told well. In your work, look for the great stories. Pick ones with Universal themes that people can relate to. Who knows, someday you, too, may have as much impact as Rodriguez, and perhaps even win an Academy Award.

Business Success Requires more MFAs

That's not a typo. I believe a great way for all businesses, not just so-called creative ones -- to insure your business success is to hire more MFA's -- that's Master of Fine Arts. Why? Because MFAs can bring creativity to businesses of all sizes. The iphone, ipod, and mac computer were successful because of their tech -- and because of their design. Steve Jobs was a technical innovator, but one thing that set him apart from the other tech computer giants was his emphasis on design and the user experience. Where is this being taught in America today? In our design departments, art departments, theater and film departments. If businesses are looking for creative products that will capture their consumers, recruit MFAs. Master of Fine Arts programs don't just teach creativity -- they teach discipline. MFA students work long hours in pursuit of perfection, constantly testing and improving their designs and their content. Focus on their projects can be translated by businesses into focus on their company's most important project. MFAs must collaborate with other artists to realize their vision. You can't receive an MFA in film directing unless you've successfully created a film requiring you to collaborate with designers, technicians, writers and actors to realize your vision. Anyone who can do that can collaborate with his or her fellow workers in the next cubicle. For many years, top financial firms have hired newly minted MBAs (Master of Business Administration) and groomed them for the top spots in their companies. All those MBA's didn't prevent the financial crisis of 2008 and 2009 -- in fact the policies pushed by the MBAs at the top of our investment banks and mortgage companies caused the crash and the Great Recession. What good were those degrees, if they couldn't see where the economy was headed? When the economy and the stock market were roaring, the MBAs made a great deal of money. When it foundered, they didn't know how to right the ship. Americans' ability to create and innovate is our advantage in the world economy. Tasks that we never thought would be outsourced, like legal and medical advice, are now being sent to the cheapest bidders. But you can't outsource creative individuals. Creativity requires collaboration, which requires a critical mass of creative people at your company. Every year, Universities graduate thousands of MFAs. Hire them, business leaders! Go to Art Schools to recruit them. There's a treasure trove of creative and innovative ideas at your fingertips if you want it. Hire some MFAs.

The Americans, or Keep Your Audience in Mind

Last week I watched the great new FX show The Americans, starring Keri Russell. The show takes place during the 1980s, and is about two Russian sleeper agents in the Washington DC area who outwardly live as a normal American family with two kids. In fact, they spend most of their time in the first episode kidnapping defectors, beating people up, and avoiding the FBI. It's a basic cable series, so the sex and violence is greater than you'd find on broadcast, but not close to what you see on pay cable. The show received a lot of publicity, and achieved very respectable premiere ratings. Keri Russell is clearing trying to separate herself from her wholesome reputation. I almost didn't make it through the first episode because I had trouble understanding the story of the first two scenes. The producers used the technique of dropping us into the middle of the story without explaining who is doing what and why. The exposition comes in the middle of the episode rather than the beginning. That combined with the fact that the first two scenes took place in dark places where it was difficult to see what was happening even if you knew what was going on. Television shows are created in edit rooms. The room is kept dark to make it easier to see what's on screen, and the sound systems are state of the art. That's important, because the producers want to create the best quality work. However, they should not lose sight of the fact that most people are watching the show in their living rooms, with the lights on and inferior sound systems. Viewers can also be distracted by phone calls, internet searching, and of course, other members of their family. I wonder how they would have cut the show together had they edited it in a living room, as opposed to an edit room. I'm sure they would have made the show easier to follow. When you're creating your content, keep the audience in mind. How are they going to see your show, watch your movie, or read your book? After all, we're creating our content to reach the audience. Let's make it as easy as possible for them.

American Idol Wins Night with Lowest Debut Ratings

American Idol has become completely predictable. We know in the first shows we're going to see some inspirational stories, some good singing, some horrible singing, along with screaming, cursing, and disappointment from the many contestants. I know fans of the show who won't watch the auditions anymore because they know what's going to happen. As a result, the show's debut last week won its night with the lowest debut ratings in its history. What can we learn from that? Predictability in popular art can be good for your audience. For example, successful detective series like Robert Parker's Spenser series and Janet Evanovich's Stephanie Plum novels feature lead and supporting characters the readers come to know and love. The authors keep the books interesting by varying the mysteries their characters solve and the characters they meet each book. Similarly, a good reality show like American Idol benefits from the predictability of its formula, as long as it can vary it enough each season with compelling competitors. The only question about the shows was how the new judges would work out. If you've seen the shows or read the coverage you know that Nicky Minaj became the star of the panel - dominating the dialogue with the characters, initiating catty fights with Mariah Carey, and dressing to impress or shock the audience. However, if people are tuning in just to see conflict between the judges, American Idol is on its way out. It's the contestants who need to be the stars -- something that the producers appeared to have lost sight of in the last couple of years. People don't turn into football games to hear Phil Simms or Howie Long, or any of the other analysts. Yes, their analysis helps the viewer enjoy the games, but the players and the teams are the attraction. If the show producers really are relying on their judges for compelling storylines, this could well be the last season of American Idol. If you're creating a series of books, television shows, or movies, make sure you create a basic formula that allows for variations on the theme. And remember, it's the characters we care about, and keep them compelling. Also remember my first poetry book, "Two Car Garage" is now available at amazon.com and bn.com

How Poetry Can Help You

Four years ago I started to write an essay about taking my son to college. I tried several approaches, but I was blocked. After a couple of weeks I sat down to write the essay again and a poem appeared on the page. I've been writing poetry ever since. Some of my poems have been published by websites and magazines. This week my first book, Two Car Garage, is being published by CHB Media, a Florida publishing company. The book is now available on both Amazon.com and bn.com for only $9.99. What I learned writing the poems that went into the book can help you create whatever form of content you want to create. The three most important lessions were: 1. Practice -- I was proud of my first poem, but the poems I'm writing now after four years of practice are much better. Whatever you want to do -- paint portraits, write movies, create television shows, etc. -- you will improve if you practice. If you do nothing else, keep working on your craft. 2. Get support -- I did some research and learned that a lot of writers joined writers groups to get creative support and honest critiques of their work. It didn't take a lot of internet searching to find several writers groups in my home town. Find the people in your home town that are doing what you want to do. The support is priceless. 3. Learn from the best. I also read poetry -- both the classics and the best work that's being done today. I attended poetry readings by professional poets. I went to poetry and writing workshops to learn how to improve. I may not have been able to meet Robert Frost and ask him how to write a poem, but I can buy his complete poems and learn from them. So if you want to write novels, read great novels. If you want to direct films, watch and analyze the work of the great directors. If you want to paint pictures, make sure you see the work of the great masters in person. I started from writing my first poem to my first book in a little over three years. You may take less time to realize your dream, or you may take more time. The only sure thing is that, if you don't try, you're guaranteed not to suceed.