Saturday, March 12, 2011

High Stakes = High Ratings

Have you been watching American Idol as I suggested in my last post? We've had the usual run of terrible performances mixed with people rising to the occasion and outperforming expectations. Once again it's the number one show on television, even if ratings are down from last year. How do they do it? The answer is two words -- High Stakes.

Each performance on American Idol can literally break, if not make, the performer's career chances. It doesn't matter how much you've performed before, or even how you performed during the dress rehearsal. It comes down to your three minutes of singing, with millions of people watching. If you survive, you go on. Those are high stakes -- and people watch.

It's the same reason why there are so many police and doctor dramas on television. In these occupations the stakes are life or death -- at least during their hour on television.

When you're creating your program, make the stakes as high as possible. Even if the stakes aren't literally life and death, it must feel that way to the character. Look at this year's Oscar winning film, The King's Speech, for a great example of how to make something that isn't life or death (stuttering) feel like it is.

As always, feel free to send me any comments you have.

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