Wednesday, June 15, 2011

Copycat shows

How many talent/singing competitions have launched on television since 'American Idol?' I can list at least a dozen without searching the internet. How many can you name?

I am looking forward to Simon Cowell's latest: the American version of his British hit, "the X Factor." The pre-show publicity has been great. Without giving away details of the show, they've let us know there might be a judge even meaner than Simon! I can't wait.

Why do networks keep creating similar programs? Wouldn't they get more viewers if they only aired unique, original programs?

I'll answer the second question first: no. In general, viewers prefer familiar forms of story telling. TV history is filled with innovative formats that didn't catch on with viewers (look up "Cop Rock" on the internet for an example). It makes sense for networks to put their own spin on formulas that work for viewers.

Remember, too, that most television networks are headquartered in New York or Los Angeles. Because of that, most production companies are headquartered in one of those cities. The production heads and programming executives attend the same parties; rumors run rampant about shows in development. Also, shows are usually pitched to several networks, so most executives know what shows are available.

Therefore, if a development executive at one network hears there's a singing competition show in the works at Fox, they may start development one at their network, just in case. Then, if it becomes a hit, the other network has a concept ready to go.

Say you don't live in Los Angeles or New York, and you believe you have a completely original idea that will transform television as we know it. Good luck with that; those are the most difficult ideas to sell. Think about trying your concept on the internet first.

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